Saturday, May 30, 2009

Anthropomorphic Wine

Let me introduce you to someone I have become acquainted with over the last two years. She is has a lovely character, somewhat demure at times. She rises to the occasion by being elegant and classy at dinner parties. She dresses up and expresses elegance while revealing her legs just a peek. As for looks, she is sexy and full-bodied and some would say voluptuous. As for her personality she may come across as complex but really she is sensitive and sheds a tear or two at times. When cornered she can be assertive or gutsy but not aggressive. She has a nose for picking (pun unintended) the aroma of food and drinks and has a palate of the queens. I reveal my admiration for her with a bouquet of red roses.

She is no other than the one I love and adore – WINE.

In the paragraph above, I have highlighted in italics a handful of words used to describe wine. Being humans we have a natural tendency to project human words onto inanimate objects. This type of expression is called anthropomorphism. Some words imply action or motion but when used with a static object they accentuate its character. For example, the wine descriptors such as aggressve, gutsy, bold and demure create impressions in our minds of a person expressing through action or behaviour the characteristics symbolised by those words. Other nouns such as tears and legs are anatomical metaphors hooked on to the liquid called wine.
The appropriateness of such anthropomorphic terminology or the personification of wine is the subject of debate on this blog. To what extent such words truly enable a wine enthusiast to learn about wine I leave that question for you to answer. I do often wonder if the novice wine drinker on hearing these words, is not so much learning about wine but is being introduced to a new wine culture or to a world of wine snobs.
If I had sent you an email with just the first paragraph, would you have guessed that I was talking about wine? Is there an alternate group of words you can come up with that bettter describes wine?

Sunday, May 10, 2009

The Corpus of Wine Fans

A corpus is a collection of linguistic data of “real-world text” used for language analysis. I decided to do a simple experiment this week on a small sample of “real-world” wine words to see what it reveals. Social Networking sites are great to gather such samples. It so happens that I manage a Facebook site for wine drinkers. This Facebook wine site has over 80,000 fans and they simply share their daily experiences on anything to do with wine. I gave them as simple quiz to list all the words they use to describe the wines they drink or had drunk before. I gave them 1 minute to do this. Around 120 fans participated and came up with a total of 1612 words. I then used special software used by linguistic scholars to analyse this corpus. In this instance, I asked for the frequency of occurrence of these words, from the highest to lowest.

Here are the top 20 words they use: Dry, Fruity, Sweet, Smooth, Earthy, Good, Rich, Buttery, Full, Aromatic, Chocolate, Bold, Crisp, Bodied, Delicious, Spicy, Cherry, Deep, Finish, Fruit. What can you discern about the drinkers from these words?

Now look at the demographics. 66% of the fans are female; the majority of the respondents are aged between 25-34 (46%). Only 5% represent the age over 45 and 25% are aged 18-24. In answer to another question these fans said that most of them spend under $USD 20 per bottle on their wine purchases.

If you have to put this Facebook fans into some category, where would you place them? Are they wine enthusiasts, connoisseurs, wine experts, collectors or plain plonk drinkers?

If this group is a representative sample of today’s generation of wine drinkers, why do we need all the other snobbish or academic wine descriptors? Or do you feel that they need to be more educated in wine words or they will transcend into the connoisseurs’ world and use their sophisticated vocabulary in 10 years from now?